WhatsApp-native workflow automation

Manual work is costing you deals.
We automate what's slowing you down.

Wasal HQ replaces the manual side of running your business — checking stock, writing quotes, chasing follow-ups, re-typing supplier details — with automation that runs right inside the WhatsApp your customers already use.

Get started Chat on WhatsApp
// real quotes, real suppliers, real customers
Trading company owner reviewing quotes on a laptop
✓
Quote approved
Al Rabee Trading · SAR 2,580
Sent today
12
quotes, 4 suppliers
W
New supplier reply
matched in 4 seconds
The real cost of a slow reply

A fast quote isn't just good service — it's the whole sale.

In Jubail, the supplier who replies first usually wins. Wasal HQ exists to make sure that's always you.

Without Wasal
2 hours
Someone checks stock, calls the supplier, calculates VAT by hand, writes up a quote — while the customer has already messaged two competitors.
With Wasal
2 minutes
Wasal matches the request against your stock and suppliers, builds the branded PDF, and sends it — all inside the same WhatsApp thread.
Without Wasal
Manual
Digging through spreadsheets or calling around just to check if you carry something, or which supplier does.
With Wasal
Instant
Ask on WhatsApp, like you're asking a colleague. Wasal checks your own stock and every supplier's catalog at once and answers in seconds.
Without Wasal
Manual
A new supplier sends their price list — someone has to retype their contact and products into a spreadsheet before it's usable.
With Wasal
1 message
Forward their contact card and price list on WhatsApp. Wasal saves the supplier and matches their products — ready to quote from immediately.
How Wasal actually works

One thread, from first message to closed deal.

01 — Sourcing

Every supplier reply becomes real data

Forward a supplier quote, catalog or even a photo of a price list — Wasal reads it, matches it to the right supplier record, and holds it ready to quote. No spreadsheets, no re-typing.

GPT-4o extractionphone-first matchingprice history
Supplier match
Welding Helmet — Auto Darkeningmatched
Cutting Disc 4.5" — Metalconfirm
Steel Toe Boots, 40–46matched
02 — Quoting

Branded quotes, approved before they go out

Every quote carries your own logo and layout — Wasal learns your branding from a sample invoice. Nothing reaches a customer until a real person signs off.

custom PDF brandinghuman approvalVAT built in
Quote approval
Al Rabee Trading — SAR 2,580.00approved
Desert Fab Co — SAR 1,140.00awaiting
Zamil Trade Medical — SAR 890.00approved
03 — Staying in touch

Email campaigns that run on their own schedule

Reach past customers on your own timeline — draft a campaign, pause it if you need to rethink it, and everything ends up in one clean history: who received what, and when.

draft / active / historypause and resumeyour own sending domain
Campaigns
July restock noticesent · 42
New PPE catalogpaused
Ramadan hoursdraft
04 — Support

A real team behind it, not a ticket queue

Something not working the way you expect? You reach a real person on WhatsApp, the same way your customers reach you — no support portal, no waiting on a ticket number.

WhatsApp supportdirect to our teamno ticket queue
Support
"WhatsApp connection dropped overnight"resolved
"Can we add a second team number?"resolved
"How do I pause a campaign?"answered
Two business colleagues discussing a workflow together
Why this isn't off-the-shelf

Every trading business runs differently. So we don't sell one fixed system.

Sourcing and quoting on WhatsApp is where Wasal started, and it's proven — real suppliers, real quotes, real customers, every day. But it's the starting point, not the ceiling. Your pain points aren't the same as the next company's, so we learn how you actually work first.

01

We listen first

A real conversation about how your team currently handles enquiries, sourcing, and follow-ups — before a single feature gets discussed.

02

We map your actual flow

Not a generic template — the specific steps your business takes today, and where the time and deals are being lost.

03

We build around it

Sourcing, quoting, campaigns, and reliability monitoring are already built and proven — we switch on and adapt what fits, and build what doesn't exist yet.

Pricing

Built around your business, priced around it too.

Since what you need depends on how you work, we'd rather talk it through than hand you a fixed number that doesn't fit.

Let's talk

Get a quote built for you

Tell us what's slowing your team down today, and we'll come back with a plan and a number that actually matches it.

✓ No fixed package to squeeze into
✓ Only pay for what your business actually uses
✓ Real conversation, not a sales script
Contact us for a quote
Questions

Frequently asked

Do my customers need to install anything?+

No. Everything happens inside the WhatsApp number you already use to talk to customers today — nothing new for them to download or learn.

Can a customer get a price without a person approving it first?+

Not unless you turn that on yourself. By default every price that reaches a customer is approved by someone on your team first.

What if we don't need the sourcing side, just quoting?+

That's exactly the kind of thing we figure out together — features are switched on per business, not bundled as all-or-nothing.

How is this different from a generic CRM or ERP?+

Those are built for everyone and adapted by you. Wasal is built to sit inside how your business already runs, starting from a real conversation about your workflow.